As one of the individuals whose motifs are featured the most, Metallica frontman James Hetfield was asked by Clash for his thoughts on kids wearing ‘Tallica merch despite never hearing any of the band’s music, to which he replied:
“[Laughs] Right. Well, let me tell you that when I designed the logo on a napkin in our little rehearsal room in Norwalk, California, never would I have thought it would be like Maytag or Volvo or something.
“The barbed logo, the name, it’s almost household. Never would I have thought that. But in our silly thinking back then – you know, ‘We’re going to conquer the world and that’s it. We want our logo on everyone’s body at some point – it makes a good tattoo!’ [Laughs]
“I love graphics, graphic designing. If I wasn’t in a band, that’s probably what I would have been doing. I was loving designing t-shirts and logos. My mom was a graphic designer and decorator, so it made sense that I liked the art part as well, so I get to do both in this.
“And merch puts a big smile on my face. When I see some kid out on the street with his parents and he’s got a Metallica shirt on, whether he’s heard of us or not, it’s a statement, you know?
“It is a statement, so I love that.”